So memory cards definitely aren't on my regular shopping list. But, when we have purchased memory cards for our nice camera, our GoPro, etc. they are just expensive! Right now you can get the SanDisk - Ultra PLUS 128GB microSDXC UHS-I Memory Card at Best Buy for $29.99 plus FREE shipping, regularly $161.99. If you have been needing one or if you are planning to purchase a big item for Christmas that requires a memory card, this is a great option at a great price.